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31,000 FT is an independent Dallas-based advertising agency with deep expertise in CPG and consumer healthcare — and a proven track record across consumer electronics, home care, and civic brands.
BRANDS WE'VE HELPED BECOME
MORE MEANINGFUL.
FREEDOM
EPSON We moved Epson from speeds and feeds to a platform rooted in freedom—free from cartridges, frustration, and limitations. We launched Shaq’s partnership with Epson, turning a functional product into a brand people experienced as freedom—and driving 25% sales growth.
CONFIDENCE
GOLD BOND We repositioned Gold Bond from a testimonial-driven legacy brand into an ownable platform we defined as Thera-Beauty—leveraging product innovation to deliver visible results. By anchoring the brand in confidence, we helped move it from #7 to #1.
RESILIENCE
ICYHOT We redefined Icy Hot beyond relief and into resilience—where pain becomes part of progress. Rise From Pain positioned the brand around pushing through setbacks, not slowing down.
JOY
WATERPIK Many people are scolded by their dentist for not flossing enough. By reframing Waterpik as a ritual people enjoy, we moved beyond compliance to joyful obsession—building a lasting habit and loyalty.
CONTROL
CORTIZONE-10 We shifted the story for Cortizone-10 from symptom relief to stopping the relentless itch-scratch cycle—giving people back control. That emotional shift turned relief into a reason to choose—and delivered a 10-point turnaround.
TRUST
WELLSENTIAL HEALTH We transformed Wellsential’s non-profit status into a true point of difference: patient care over profit. That shift helped the brand stand out in a crowded category defined by sameness.
CAPABILITIES
Full-service capabilities across:
STRATEGY
CREATIVE
BRANDING & DESIGN
PRODUCTION
Brand Positioning, Consumer Research,
Data Intelligence, Social Performance Analytics, Trend Analysis
Brand Identity, Logo Design, Naming, Packaging
Concepting & Execution, Integrated Campaigns, Video, Digital, Social, Print, OOH, In-Store
Pre-Production to Execution, Full Post-Production
WALL MOUNT • LEFT WING FROM CESSNA 150
AREA 31
Our in-house production finds innovative ways to add high production value, making the most of every budget.
ADDISON, TX The City of Addison Economic Development video
GARRETT METAL DETECTORS New product launch
Human Led. AI Accelerated.
We’ve built Altitude AI, our proprietary intelligence layer that strengthens every stage of strategy, creativity, and execution — supporting our judgment and imagination to help brands become more meaningful.
Strategy Sharpened.
Creativity Elevated.
Production Unlocked.
STRATEGY
CREATIVE
Insight Generation
Tension Identification
Platform Stress Testing
Pre to Post-Production
Generate AI Assets
Multi-Format Versioning
Concepting & Execution
Campaign Territories
Script Shaping
Altitude AI
PRODUCTION
LEADERSHIP TEAM
CARTER
KEITH
PARTNER
CEO
DEAN
HLAVINKA
PARTNER AD/CD
MARSHALL
LESTZ
PARTNER WRITER/CD
KRISTINA
BLAKE
PARTNER WRITER/CD
CARL
FOSTER
GROUP ACCOUNT
DIRECTOR
ROS
RAWITSCHER
CHIEF
STRATEGY
OFFICER
MISTY
PERSEFIELD
GROUP ACCOUNT
DIRECTOR
ASHLEY
HAMILTON
BUSINESS
& FINANCE DIRECTOR
CLIENT EXPERIENCE
CPG • ELECTRONICS • HEALTH/BEAUTY • FOOD/BEVERAGE • RETAIL • SERVICES
CORE VALUES
NIMBLE
BY NATURE
COLLABORATIVE
BY DESIGN
EFFICIENT
AS A RESULT
WHAT'S UP WITH OUR NAME?
The name 31,000 FT is based on our belief that people are motivated by higher-level emotions. Facts and reasons-to-believe are important, but consumers are persuaded by emotions.
That’s what makes brands meaningful.
READY TO MAKE
YOUR BRAND EVEN
MORE MEANINGFUL?
Contact Carter Keith. carter@31000ft.com
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