No More Cartridges
Launching the EcoTank, breaking through in a crowded category filled with claims about feeds and speeds.
Insight - Solution - Brand Purpose
Research revealed the biggest consumer pain point – tiny, expensive ink cartridges that run out of ink at the worst possible time.
We tapped into the product’s emotional appeal – the freedom to print without worry.
Just Fill and Chill.
Awareness jumped by 40% with the initial wave of advertising. Epson keeps sales numbers confidential, but this plane is still gaining altitude with off-the-charts results.