Case Study
Epson EcoTank
Shaq Funhouse

No More Cartridges
Challenge
Launching the EcoTank, breaking through in a crowded category filled with claims about feeds and speeds.
Insight - Solution - Brand Purpose
INSIGHT
Research revealed the biggest consumer pain point – tiny, expensive ink cartridges that run out of ink at the worst possible time.
SOLUTION
We tapped into the product’s emotional appeal – the freedom to print without worry.
BRAND PURPOSE
Just Fill and Chill.
Results
Awareness jumped by 40% with the initial wave of advertising. Epson keeps sales numbers confidential, but this plane is still gaining altitude with off-the-charts results.


