Case Study

Epson EcoTank

Shaq Funhouse

No More Cartridges

Challenge

Launching the EcoTank, breaking through in a crowded category filled with claims about feeds and speeds.

Insight - Solution - Brand Purpose

INSIGHT
Research revealed the biggest consumer pain point – tiny, expensive ink cartridges that run out of ink at the worst possible time.

SOLUTION
We tapped into the product’s emotional appeal – the freedom to print without worry.

BRAND PURPOSE
Just Fill and Chill.

Results

Awareness jumped by 40% with the initial wave of advertising. Epson keeps sales numbers confidential, but this plane is still gaining altitude with off-the-charts results.

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About Us

Epson EcoTank

No More Cartridges

<img src="/wp-content/uploads/2020/09/challenge-icon.png" alt="Challenge" />Challenge

<img src="/wp-content/uploads/2020/09/approach-icon.png" alt="Approach" />Insight - Solution - Brand Purpose

<img src="/wp-content/uploads/2020/09/result-icon.png" alt="Results" />Results

More Work

Challenge

Insight - Solution - Brand Purpose

Results