Ultimate Lotion. Ultimate Success Story.
Grabbing white space between therapeutic and cosmetic lotion brands.
INSIGHT - SOLUTION - BRAND PURPOSE
Women wanted skin that looked good and felt good to drive their confidence.
“Therabeauty” resonated to bridge both worlds and drive emotional empowerment.
When you discover your ultimate skin, you bring out your ultimate self.
Jumped from #7 to #1 in just 6 years.
Category penetration went from 7% to 21%.