Case Study
Gold Bond
ULTIMATE LOTION. ULTIMATE SUCCESS STORY.
Ultimate Lotion. Ultimate Success Story.
Challenge
ChallengeGrabbing white space between therapeutic and cosmetic lotion brands.
INSIGHT - SOLUTION - BRAND PURPOSE
INSIGHT - SOLUTION - BRAND PURPOSE
INSIGHT
Women wanted skin that looked good and felt good to drive their confidence.
SOLUTION
“Therabeauty” resonated to bridge both worlds and drive emotional empowerment.
BRAND PURPOSE
When you discover your ultimate skin, you bring out your ultimate self.
Results
ResultsJumped from #7 to #1 in just 6 years.
Category penetration went from 7% to 21%.
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